Free Ebook Marketing Management: The Big Picture By Christie L. Nordhielm
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Marketing Management: The Big Picture By Christie L. Nordhielm
Free Ebook Marketing Management: The Big Picture By Christie L. Nordhielm
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- Sales Rank: #352341 in Books
- Brand: Brand: Wiley
- Published on: 2005-09-02
- Original language: English
- Number of items: 1
- Dimensions: 9.09" h x .53" w x 6.24" l, .65 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
From the Inside Flap
Marketers are responsible for constructing much of the cultural landscape in which we live. It is virtually impossible to look around without experiencing a logo, a selling line or a product placement in print, radio, TV or Internet Advertising. As a consumer and citizen I may bemoan the state of a world in which billboards are more ubiquitous than trees, but as a marketing professional I have come to recognize this new landscape as a museum of carefully plotted marketing plans. As consumers, we are exposed to as many as 5,000 commercial messages each day. As marketers, we can see each of these exposures as an opportunity to learn from other marketers, thus improving our own skills.
From the Back Cover
"The Big Picture is the most valuable tool in my b-school toolbox. I've used it not only in marketing classes, but in strategy classes, entrepreneurship classes, and even finance, because it really helps me ask the right questions and stucture my thinking. Perhaps most importantly, it is a tool that is going to give me an edge when I leave school and start my career as a management consultant"
-Jesse Marmon, Kellogg MBA 2003
About the Author
MCSE candidates preparing for the Installing, Configuring, and Administering Microsoft Windows 2000 Server exam (#70-215).
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